THREE PRODUCT VIDEO CONCEPTS

Product facts:

Claims needing evidence:

Details that must remain accurate:

Studio reveal: hook / shots / next step:

Demonstration: problem / input / action / output:

Story: challenge / role / change:

Proof shot:

Production method for each shot:

Mobile and product-accuracy checks:

Measurement notes:

Original Craftomorrow educational worksheet. Example figures in the guides are illustrative unless explicitly stated otherwise.
